Modularity Design Rules for Architecture Development: Theory, Implementation, and Evidence from the Development of the Renault–Nissan Alliance “Common Module Family” Architecture

In this paper, we propose a set of rules for developing modular architectures. We first consider the well-known concept “Design Rules” advanced by Baldwin and Clark. then broader conceptualization called “Modularity Design that is derived from later studies strategic, managerial, organizational processes must also be undertaken to implement successful development projects. elaborate critical role proposed Modularity Rules play in strategically grounding, organizing, managing architecture processes. identify key roles top management fulfill supporting implementation rules. provide evidence support through case study Renault–Nissan Alliance’s use “Common Module Family” between 2009 2014. suggest some important implications open innovation new product development.